"We believe that what you wear impacts how you feel and act."
Clover is committed to helping people with sensitive skin feel as best they can. We believe you can find comfort, peace of mind, and a better quality of life from the one thing that touches your skin day and night - your clothes.
We designed a t-shirt that is super soft, hypoallergenic, natural, antibacterial and sustainable. The t-shirt with the perfect fit. The softest staple your wardrobe will ever see.
Meet The Founder
Clover was founded in 2019 when life was still normal. The idea came to Merel van Der Ham after meeting up with a friend who suffers from eczema. During the evening she talked about the difficulties in finding clothing which did not cause issues to her skin. She got to thinking about how she could help her friend and others, thus Clover was born.
“I believe we’re on this world to learn and to experience life. We believe that what you wear impacts how you feel and act. To be curious, and to enjoy life, you need to be comfortable in your own skin. Clover is here to help people connect...to others and themselves.” - Merel van der Ham
Our research shows that almost half (46%) of people with sensitive skin feel their quality of life is affected by this. For people with very sensitive skin, this number rises to almost 2 out of 3 (65%).
More than half (57%) of the people with sensitive skin - and twothirds (67%) of the people with very sensitive skin - are bothered by the clothes they wear. Common aggravates are: itching fabric, irritating seams or harsh, scratchy labels.
We talked with 100’s of people with sensitive skin through our online community and got to the bottom of what goes on in your life and in your wardrobe. We learned how a regular cotton shirt can feel like wearing sandpaper, how people sometimes want to wear a pretty top so passionately, they do so, even if that means paying for it with itchy nights.
You told us how a flare can impact your life, your sleep, your wellbeing and your happiness. We believe in the impact of clothes on how you interact with the world.
We see how especially for people with skin conditions it’s essential to have clothes that support them and their skin, because it directly impacts their quality of life. So we’ve developed the Clover t-shirt and the rest is history.